Sesame Street Names Just Play Master Toy Partner!
After 10-year partnership with Hasbro, Sesame Street has named Just Play as its multi-territory master toy licensee for North America, Latin America, Europe, the Middle East, and Africa. This multi-year deal includes e a wide range of toys for the show, which have already starting to hit shelves. From Toy Book : Gabriela Arenas, senior vice president of global products licensing at Sesame Workshop, said Just Play was the right fit for this partnership because of the company’s wide-reaching retailer and distribution network, experience across multiple product categories, and — most importantly — values. “Just Play stands for exactly that — they believe kids should just play and thrive,” Arenas says. “Strategic partnerships like this work because we’re mission aligned. It extends beyond product. It’s about collaborating to make a positive impact on kids and families.” According to Sunny Lauridsen, senior vice president of licensing and brand strategy at Just Play, says that is ex...