United Airlines Names Oscar Chief Trash Officer!
United Airlines has named Oscar the Grouch as their First Chief Trash Officer. United Airlines' new, consumer education campaign is designed to promote the expected benefit of using sustainable aviation fuel (SAF) more broadly. The new campaign – which features Oscar in more than 30 pieces of original video, digital, social and out-of-home content – follows the iconic character's journey from job listing to c-suite office starring alongside real United employees. SAF is an alternative to conventional jet fuel that, on a lifecycle basis, reduces greenhouse gas emissions associated with air travel compared to conventional jet fuel alone. SAF is being made from used cooking oil and agricultural waste, and, in the future, could be made from other feedstocks including household trash or forest waste.† To date, United has invested in the future production of over three billion gallons of SAF – the most of any airline in the world.* Consumers can take action too – in a first among U.S...